The reason for choosing the DL version game is because it is cheap, and because I want to play immediately in the core middle class-Announcement of the second part of the purchase trend survey
The Sarugakucho, which is in charge of the tuning and verification business of CREST, conducted a download version game purchase trend survey from 2021 to 2022, and announced the second part of the result.
- Respondent attributes
- Purchase rate and reason for download version games
- Purchase route for download version games
- Early Access purchase experience and reasons for purchase
A survey of 800 men and women in their 20s and 60s who have purchased downloadable games on home video game consoles or PCs was conducted in May, and the purchase price was announced in the first part announced on June 28. It was analyzed that the number of obi 1,000 yen or less is small. The outline of the survey is as follows.
Survey outline Survey Objectives: User Survey on Purchases in the Download Game Market Survey target: 800 men and women in their 20s and 60s nationwide who have purchased downloadable games on home video game consoles or PCs from May 2021 to April 2022. Survey method: Internet survey Survey period: May 20, 2022-May 23, 2022 Survey consignment agency: Rakuten Insight Co., Ltd. Number of valid respondents: 800
Respondent attributes
As in the first part, regarding the purchase amount per month, 3,000 yen or less is classified as the light layer, 3,001 yen to 10,000 yen is classified as the middle layer, and 10,001 yen or more is classified as the core layer.
Purchase rate and reason for download version games
The light layer varies depending on the purchase ratio, but the middle and core layer has a very small number of almost all packaged versions. Also, as a reason to choose, Because the download version is cheaper is high at about 50% in all layers, which is a significantly higher number than other items, especially in the light layer. In addition, the numbers are also large for I want to play immediately and Because it is troublesome to replace the disc in the middle core layer, and I buy a lot in the core layer Because there is no space to store the physical package version. The number of layered answers is increasing.
Purchase route for download version games
Purchase from game consoles occupy the majority in all layers, followed by on PC via the official store web. Also, in the core layer, purchase at EC site or convenience store showed an extreme result of 0%, which is not because whether or not wallet charge or credit card registration at the official store is done depends on the purchase frequency. It has been analyzed.
Early Access purchase experience and reasons for purchase
For the Early Access version, the percentage of purchase experience is higher for the core layer. The reason is that because you can play immediately is more than 60% in all layers, and it is analyzed that the advantage of the download version that you can play immediately after purchase is firmly stabbed by the user. The reason for I want a purchase privilege is also high, but this tends to be higher in the core layer and slightly lower in the light layer.
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