BVB sponsor criticizes: extremely poor

In the Bundesliga, Borussia Dortmund confidently reached the minimum goal, the qualification for the Champions League. However, BVB disappointed in all other competitions. One of the most important sponsors draws a negative conclusion.

In the Champions League after three defeats in the group phase, then the Europa League embarrassment against the Rangers: BVB presented itself on the European stage in 2021/2022 and was already out of all competitions in February.

The DFB Cup ended with a fiasco this year, the defending champion was already singing out in the round of 16 against the second division club FC St. Pauli (1: 2).

Christian Kullmann, the CEO of the Essen Chemical Group Evonik, has now prompted the meager balance in these competitions to a significant criticism. "The appearance of BVB in international competitions this year is also judged by us as extremely poor," said the Evonik boss at the company's digital general meeting.

Kullmann held the position of the chairman of the supervisory board at BVB, is therefore well informed about all important processes for the black and yellow. His judgment therefore has weight with the German runner-up.

BVB season in the cup competitions a disappointment

For the marketing success of his company as a premium partner of BVB, "the qualification for international competitions" is still essential. Therefore, at least the Dortmund Bundesliga season was successful.

Despite the misery on European stage, the basic partnership with Borussia Dortmund is not questioned, Kullmann made it clear: "Of course, international competitionsing successes of the team contribute to the positive image formation. Individual goals or the like does not matter for the success of our partnership."

Evonik was particularly affected by BVB's early failure in the cup competitions this spring, as the group only appears in these competitions as a jersey sponsor of the Westphalia. In the Bundesliga, communication company 1 & 1 has been adorned with the Jersey of BVB for two years.