Rain in Madrid: Real strokes 360 million euros

Real Madrid has signed an agreement on the stadium marketing with the companies Sixth Street and Legends, which gave the association income of 360 million euros, as Real announced on Thursday. As part of this strategic agreement, the Bernabeu "will be transformed into a unique facility and into a global point of reference for leisure and entertainment," it said.

According to the information, the investment company Sixth Street acquires the right to participate in the operation of certain new business in the modernized stadium for a period of twenty years. Legends specializes "in stadium management and premium experiences for sports organizations and the organization of major events" and will bring in his experience and expertise in the operation of large stadiums and leisure centers to optimize the management of Bernabeu.

The 800 to 900 million renovation of the Bernabeu (originally expenses of only 500 million) should be completed at the end of the year or early 2023. Modernization will represent a turning point in the history of the association, the club assures.