Ukraine War makes Tktok to #wartok - and irreplaceable for Putin's propaganda
Since 2018, Tktok has dampened the number of users. The parent's app byTEDANCE LTD - Valuable non-listed company in the world - has a billion active users and the world's most recent target group. If you want to reach 13- to 24-year-old, the app is indispensable in Germany as well, says Martin Fuchs, political adviser for social media. 90 percent of young people in this country know Tiktok (IZI 2021). EDEKA starts 2022 its training campaign on Tiktok, the ARD reaches there with the "Tagesschau" 1.2 million young people.
_ Always informed: The history of war in Ukraine in the ticker - Ukrainian military destroys Russian positions at Cherson for the eighth time _
Since 2020, the video platform has also been developed worldwide to the location of political communication of teenagers: the political opinion formation of the first votes in the US 2020 was primarily about Toktok, in Germany, this development was a trend before the general election 2021. And since the beginning of the war in Ukraine, young people in Ukraine publish hundreds of videos to war. The app is considered worldwide as one of the most important information platforms over the war. From all social networks, the greatest amount of war content can be found on Tktok, the New York Times. A look at current Toktok videos about the war in Ukraine shows that these videos are often posted with the Hashtag #wartok. Wartok could be referred to as the unofficial second name of the app, writes the FAZ.
TKTOK in Ukraine War: Emotionality and range thickness are unbeatable
The often criticized app - China demonstrably collects the data of users - with which young people present their topics with short videos, political communication has revolutionized. The digital native easy operation enables authentic and emotional videos that tell a story in 50 seconds and thus relate political position. "Look What You Have Done, Putin" is the headline of a video with a crying child who has lost his family on the escape from Ukraine.
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